Forget about 3G, focus on the consumers' money

While engineers and operators have clear issues regarding 3G as a technology and investment, the consumer is rarely interested in “Gs” but rather is focused on the benefits it may bring relative to competing solutions.

Forget About 3G, Focus on the Consumers' Money

Harvey CohenStrategy Analytics, Inc., United States.

INTRODUCTION

The impact of new technology on markets and buyers is the focus of a significant volume of market research. In the case of the wireless industry,...