Forget about 3G, focus on the consumers' money

Harvey Cohen

While engineers and operators have clear issues regarding 3G as a technology and investment, the consumer is rarely interested in “Gs” but rather is focused on the benefits it may bring relative to competing solutions.

Forget About 3G, Focus on the Consumers' Money

Harvey CohenStrategy Analytics, Inc., United States.

INTRODUCTION

The impact of new technology on markets and buyers is the focus of a significant volume of market research. In the case of the wireless industry, billions of euros have been committed to auctions, investment in infrastructure, and marketing of new services under the banner of “3G” technology. This paper focuses on the relationship between market research on wireless markets and the analysis of the impact of this new generation of wireless services.

The wireless industry is over twenty years old and has evolved...

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