Foresight semiotics - emerging patterns in US Hispanic acculturation

Marina Anderson and Malcolm Evans

This paper focuses on a project carried out for Procter & Gamble by marketing semiotics agency Space Doctors to develop a new model of the acculturation process in the U.S.

United States
Cultural influences & values
Strategy

Foresight semiotics – emerging patterns in US Hispanic acculturation

Marina AndersonConsumer and Market Knowledge Department in the Multicultural Business Development Organization, Procter & Gamble, United States

Malcolm EvansSpace Doctors Ltd.,...

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