Foresight and innovation - integrating the people dimension

Product innovations are developed for a future market with future consumers. Engineers and decision-makers need to understand both to be successful.

Foresight and innovation – integrating the people dimension

Katja HenkeDeutsche Telekom AG Laboratories, Germany

Markus BuchwaldDetecon International, Germany

Thomas Perry and Oliver TabinoSINUS Sociovision GmbH, Germany

PREFACE

Product innovations are developed for a future market with future consumers. Engineers and decision makers need to understand both to be successful. The paper shows an empirically based framework which systematically integrates the people dimension of today and tomorrow into the innovation process.

The framework includes a psychographic segmentation, socio-cultural ICT (Information and Communication Technology) drivers, ICT consumer scenarios and a web-based...

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