Foreseeing growth - characterizing potential customers who “look like” current customers
Boaz Mourad, Stacey Matthias and Danielle SarverInsight Research Group, United States
FORESEEING GROWTH: CHARACTERIZING POTENTIAL CUSTOMERS WHO “LOOK...
Foreseeing growth - characterizing potential customers who “look like” current customers
In order to make informed growth decisions, it is helpful for retailers to be able to find consumers in the population who “look like” their current customer base.
