Foreseeing growth - characterizing potential customers who “look like” current customers

In order to make informed growth decisions, it is helpful for retailers to be able to find consumers in the population who “look like” their current customer base.

Foreseeing growth - characterizing potential customers who “look like” current customers

Boaz Mourad, Stacey Matthias and Danielle SarverInsight Research Group, United States

FORESEEING GROWTH: CHARACTERIZING POTENTIAL CUSTOMERS WHO “LOOK...