Ford-Werke: This is now: Be part of it!

Ford wanted to interest a young audience in the launch of its new Fiesta in Germany. A social media strategy took advantage of Facebook, MySpace, Twitter, iPernity, and Flickr, asking young Germans to contribute their own digital content that expressed the sentiment “this is now.” The digital content was displayed on the country’s largest LED screen, with text messages, Tweets, photos, and videos flashing across the screen 24 hours a day for an entire month.

Ford-Werke: This is now: Be part of it!

Wunderman GmbH


Category: AutomotiveCountry where program ran: GermanyDate program started/ended: LED screen live for 31 days in October 2008

Product Description: Launch of the new Ford Fiesta, the fourth generation of one of the most popular compact cars in Germany since the first model's launch in 1976.

Advertiser/Client Name: Ford-Werke GmbHMedia Channels: OtherWebsite:


Marketplace Challenge:

This is now: The new Ford Fiesta is exciting and stylish and appeals to a young, mobile target group whose daily life...

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