Ford: Very gay raptor

Ford, a car manufacturer, launched a campaign in Europe to communicate its commitment to the LGBT+ community and workplace inclusion, and drive positive sentiment across social and traditional media.

Campaign video: Ford – Very gay raptor

Read the full campaign case study

Selected creative: Ford – Very gay raptor

Credits

Media agency: Hill+Knowlton Strategies LondonCreative agency: VMLY&R LondonChief Creative Officer Europe: Jaime Mandelbaum / Julian WattCreative Director: Josie BurnsCreative Services Manager: David CarlssonGlobal Chief Creative Officer: Debbi VandevenLocal Market Project Lead: Christin DempewolfLocal Market Project Manager: Linea DieringProject Manager: Charlie BristowSenior Associate Director (FordPro) – Ford Comms Hub: Primrose SmithSocial Strategy Lead: Marc TaylorSocial Strategy Manager:Katerina...

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