FORD Ranger: 20 years of drive

Auto manufacturer Ford ran a two-part campaign in Vietnam to drive sales of its Ranger truck and to generate leads for the new version launching in 2022.

Campaign details

Brand: FORD RangerAgency: Mindshare VietnamRegion: APAC

Campaign video

Strategy

Objective

Challenge: Ford's challenge was to both drive sales of the existing models, while building excitement for the new model. Clearly, with communication...

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