Ford of Canada " Groundswell"

In late 2008, the global recession and the impending failure of two major auto competitors made the 2009 outlook appear uncertain for Ford Canada.

Ford of Canada “Groundswell”

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):March 2009 to June 2009
Start of Advertising/Communication Effort:March 2, 2009 (pre launch Dec 23, 2008)
Base Period for Comparison:January 2008 to February...
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