Ford of Canada " Groundswell"

In late 2008, the global recession and the impending failure of two major auto competitors made the 2009 outlook appear uncertain for Ford Canada.

Ford of Canada “Groundswell”


Business Results Period (Consecutive Months):March 2009 to June 2009
Start of Advertising/Communication Effort:March 2, 2009 (pre launch Dec 23, 2008)
Base Period for Comparison:January 2008 to February...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands