Ford Motor Company: Storytelling campaign

For 15 years Ford Motor Company, the number two automaker among Detroit's big three, had advertised its vehicles with the slogan "Have you driven a Ford lately?" In 1998 the company launched a new campaign with the tag line "Ford Cars: Built to Last." The campaign, developed by advertising agency J.

Ford Motor Company: Storytelling campaign

Debbi Mack

OVERVIEW

For 15 years Ford Motor Company, the number two automaker among Detroit's big three, had advertised its vehicles with the slogan "Have you driven a Ford lately?" In 1998 the...