Ford Motor Company: Quality Is Job One campaign (1981-1998)

In 1980 the Ford Motor Company faced falling sales and a poor public image. As the company's market share dropped, so too did its employees' morale.

Ford Motor Company: Quality Is Job One campaign

Rebecca Stanfel

Overview

In 1980 the Ford Motor Company faced falling sales and a poor public image. As the company's market share dropped, so too did its employees' morale. Ford's decline stemmed in part from the widely held perception at the time that the company's vehicles were poorly made, especially when compared with the array of fuel-efficient Japanese cars that entered the American market in the 1970s. To convey to consumers and Ford employees alike that the company took the issue of quality seriously, Ford created a corporate print and television advertising...

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