Ford Motor Company: Quality Is Job One campaign (1981-1998)

Rebecca Stanfel

In 1980 the Ford Motor Company faced falling sales and a poor public image. As the company's market share dropped, so too did its employees' morale.

Ford Motor Company: Quality Is Job One campaign

Rebecca Stanfel

Overview

In 1980 the Ford Motor Company faced falling sales and a poor public image. As the company's market share dropped, so too did its employees' morale. Ford's decline...

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