Ford Motor Company: F-150 lightning strikes

Ford, a car manufacturer, launched its first electric F-150 Lightning Truck in the US to create a 'history in the making' moment that resonated culturally, demonstrate the scale of production, and leverage advocates and influencers to build moment and help cement brand and product trust.


America's best-selling truck hit the road as an electric vehicle for the first time ever in 2022, and the customer launch of the F-150 Lightning became a tipping point in America's move to EVs. But there was no guarantee traditional truck customers...

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