Ford Motor Company: Driving American Innovation campaign

Guy Cunningbam

Ford Motor Company, based in Dearborn, Michigan, entered 2005 in a difficult position. The automaker had sold only 3.15 million vehicles in the previous year, a million units less than what it had sold annually at the beginning of the decade.

Ford Motor Company: Driving American Innovation campaign

Guy Cunningbam

OVERVIEW

Ford Motor Company, based in Dearborn, Michigan, entered 2005 in a difficult position. The automaker had sold only 3.15 million vehicles in the previous year, a million units...

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