Ford Motor Company (Belgium & Luxembourg): Upgrade Your Tomorrow!

Ford created an online motor show for the Belgium and Luxembourg (BeLux) market in 2021 to grow sales by 2%, distribute at least 2,500 discount vouchers and increase consideration.

Campaign details

Brand: Ford Motor CompanyBrand owner: Ford Motor CompanyEntrant company: Ogilvy - BelgiumIdea creation: Ogilvy Social Lab BrusselsMarket: EuropeSector: AutomotiveMedia channels: Events & experiential, Print - general, Unspecified, Television & Connected TV, Online video, Sales promotion, Social media, Websites & microsites, Radio & audio, Online display, Email marketingBudget: 1 - 3 million

Campaign video

Creative assets

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