Ford: Live the Ranger life – data beats COVID

Ford, a car manufacturer, launched a campaign in Vietnam to encourage sales of the Ford Ranger despite the outbreak of the COVID-19 pandemic.

Campaign details

Brand: Ford RangerLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Vietnam's automotive industry has grown significantly in recent years thanks to the country's fast-growing middle class.

As the COVID-19 pandemic disrupted business...