Ford: Ford Everest – maximizing household data to capture high-value consumers

Ford launched the new and exciting next-generation model of the Ford Everest in the Philippines to revive excitement, adapt to the new and highly digital media behaviour and increase market share in the SUV category.

Campaign details

Agency: Mindshare PhilippinesRegion: APAC



It has been a couple of years since Ford launched a new model for the Everest and several SUV competitors have launched newer models throughout these years, resulting in the decline in interest of car buyers for the Everest. In 2022, Ford aimed to revive the excitement towards the Ford Everest with the launch of its new and exciting next-generation model. With the launch of the previous model happening years before the pandemic, Ford seeks to adapt to the new and highly digital media behavior of its target market...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands