Ford: Ford Everest – maximizing household data to capture high-value consumers

Ford launched the new and exciting next-generation model of the Ford Everest in the Philippines to revive excitement, adapt to the new and highly digital media behaviour and increase market share in the SUV category.

Campaign details

Agency: Mindshare PhilippinesRegion: APAC

Strategy

Objective

It has been a couple of years since Ford launched a new model for the Everest and several SUV competitors have launched newer models throughout these years, resulting in the decline in interest of car buyers for the Everest. In 2022, Ford aimed to revive the excitement towards the Ford Everest with the launch of its new and exciting next-generation model. With the launch of the previous model happening years before the pandemic, Ford seeks to adapt to the new and highly digital media behavior of its target market...

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