Ford: F-150 Lightning Reveal

Marie Bergqvist

Ford, a car manufacturer, launched a campaign to raise awareness of its newest electric vehicle, the F-150 lightning, and maintain its leadership position while helping the US to embrace an electrified future.

Campaign details

Brand: Ford Brand owner: Ford Motor Company Entrant company: ImaginationIdea creation: Wieden + Kennedy New York Market: United States Sector: Eco, hybrid, electric cars Media channels: Word of mouth, Influencers, KOLs, Online video, Social media, Public relations, Livestreaming Budget: 10 - 20 million

Executive summary

On May 19th, 2021, Ford revealed the all-new, all-electric Ford F-150 Lightning. Prior to the debut, the conversation around electric vehicles was dominated by Tesla and Elon Musk.

The reveal of the F-150 Lightning fundamentally shifted the...

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