Ford Digs Deep for Multicultural Marketing Opportunities

Ford's focus on multicultural marketing is the subject of this report from the Association of National Advertisers' 2009 Multicultural Marketing & Diversity Conference by Warc's U.S.

Ford Digs Deep for Multicultural Marketing Opportunities

Geoffrey PrecourtWARC

The Ford Motor Co. first manufactured the Taurus in 1986 and marketed it for 21 years, up to 2007. In the summer of 2009, with the automotive industry all but crushed, Ford saw...

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