Ford: Committed to serve

Ford India, a motor company, announced the end of domestic production, and successfully assured customers and stakeholders that this decision would not impact their lifestyle through an empathic approach on social media.

Background: The Difficult Decision

On 9th September 2021, when Ford announced its decision to cease domestic production, and sale of vehicles in India, it had already been in the country for over 20 years and just managed to sell over a million vehicles....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today