Ford (Belgium) – Talking Ad Miracles
Campaign Title Talking Ad MiraclesBrand Ford BelgiumCategory B2 InnovationMedal GoldAgency Ogilvy Belgium
SUMMARY
September is considered the best month for promotions in the motor trade but competition is fierce with a struggle for significant “share of voice”. So the “Miracles of Ford” promotion was an attempt to gain the public's full attention in three ways: by innovative and impacting media, the offer of one year's free petrol which was the first such offer in Belgium, and a “car” campaign without any car visuals.
CHALLENGES
Ford needed to...