Ford (Belgium) - Talking Ad Miracles

September is considered the best month for promotions in the motor trade but competition is fierce. As this brief case study shows, the 'Miracles of Ford' promotion was an attempt to gain the public's full attention in three ways: by innovative and impacting media, the offer of one year's free petrol, and a 'car' campaign without any car visuals.

Ford (Belgium) – Talking Ad Miracles

Campaign Title Talking Ad MiraclesBrand Ford BelgiumCategory B2 InnovationMedal GoldAgency Ogilvy Belgium

SUMMARY

September is considered the best month for promotions in the motor trade but competition is fierce with a...