Ford - Creating a new role for retail communication

In Brazil, Ford required a new approach to their retail campaign. This involved increasing the desirability of and raising attention to the Ford brand, while suggesting that a deal was an opportunity to realise a dream of a new car.

Ford – Creating a new role for retail communication


Did you know that Brazil's auto industry is one of the country's sectors that most invest in communication?

Did you know that about 65% of all this is invested in retail communication?


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