Each of the thousand-year-old ancient paintings collected in the Palace Museum has its own story, which demonstrates China's profound cultural heritage. Ancient paintings are a way of expressing feelings by ancient literati, but after a thousand years, how do people now appreciate the various meanings and charms in the paintings? The Palace Museum hopes to bring ancient paintings into the hearts of the general public through digital transformation.
Case details
Brand : Palace Museum; QQ Music
Brand owner : The Palace Museum; Tencent Music Group
Main agency : Tencent, Aoki
Put on the market : Mainland China
Launch time : July 25, 2018-January 31, 2019
Industry : Culture and Art
Media channels: video platforms,...
