Forbidden City x Tencent: Ancient Paintings Will Sing

凌琪斌、黄暄、谢宝东

Each of the thousand-year-old ancient paintings collected in the Palace Museum has its own story, which demonstrates China's profound cultural heritage. Ancient paintings are a way of expressing feelings by ancient literati, but after a thousand years, how do people now appreciate the various meanings and charms in the paintings? The Palace Museum hopes to bring ancient paintings into the hearts of the general public through digital transformation.

Case details

Brand : Palace Museum; QQ Music

Brand owner : The Palace Museum; Tencent Music Group

Main agency : Tencent, Aoki

Put on the market : Mainland China

Launch time : July 25, 2018-January 31, 2019

Industry : Culture and Art

Media channels : video platforms, social media, music platforms, public relations, offline activities

Budget : 1.5 million

Case summary

#古画会唱#

Poems, songs, piano, chess, calligraphy and painting are ancient literati and scholars' entertainment, expressing spirituality, and expressing emotions. Thousands of years have passed, and the form of entertainment...

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