Forbidden City: Cultural Relics Solitaire

王彦铠, 刘倩敏

To celebrate the 600-year history of the Forbidden City, 600 cultural relics were selected as an online digital exhibition. Tencent has created a brand-new technical programming, which can display the beauty of patterns contained in the cultural relics in the Palace Museum through the screen of a mobile phone, leading the audience to experience the pattern world in the collection and appreciate the beauty and wisdom in it.

Case details

Brand: Forbidden City

Brand owner: Forbidden City + Tencent

Main agency: Tencent Group Marketing and Public Relations Department

Main agency holding group: Tencent

Secondary agency: Aoki

Market launch: Mainland China

Industry: Culture

Media Channels:Influencers...

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