Forbidden City: Cultural Relics Solitaire

王彦铠, 刘倩敏

To celebrate the 600-year history of the Forbidden City, 600 cultural relics were selected as an online digital exhibition. Tencent has created a brand-new technical programming, which can display the beauty of patterns contained in the cultural relics in the Palace Museum through the screen of a mobile phone, leading the audience to experience the pattern world in the collection and appreciate the beauty and wisdom in it.

Case details

Brand: Forbidden City

Brand owner: Forbidden City + Tencent

Main agency: Tencent Group Marketing and Public Relations Department

Main agency holding group: Tencent

Secondary agency: Aoki

Market launch: Mainland China

Industry: Culture

Media Channels: Influencers (Key Opinion Leaders), Interactive/Online (Mini Programs), Social Media (WeChat)

Budget: 2-3 million

Case Summary

To celebrate the 600-year history of the Forbidden City, 600 cultural relics were selected as an online digital exhibition.

Even though this is only part of the tens of thousands of artifacts, 600 is still a huge number,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands