For When It's Time: Extra Gum's Pandemic Comeback

Ryan Smith, Kaky Bott, Lucie Lavard

Chewing gum brand Extra ran a multichannel campaign in the United States to grow dollar sales, market share and brand awareness during the COVID-19 pandemic.

Campaign details

Brand: ExtraBrand owner: Mars WrigleyEntrant company: Energy BBDO ChicagoIdea creation: Energy BBDO ChicagoMarket: North AmericaSector: ConfectioneryMedia channels: Cinema, Online video, Outdoor, Out-of-home, Programmatic display,...

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