For more marketers, ‘Black History Month’ goes beyond a point in time

Looks into ways marketers and brands can go beyond simply voicing DEI efforts in order to build strong relationships with Black and Brown communities. By creating space and facilitating growth and community support, brands can demonstrate their commitment to actionable changes.

Lawrence Agyei/Apple

Members of the South Shore Drill Team in Chicago pose for photographer Lawrence Agyei. The photograph is part of a series commissioned by Apple for Black History Month. The series is comprised of work from 30 Black photographers who used iPhones to showcase the people who embody their city's local culture. A growing number of brands are moving beyond the bounds of the month of February to celebrate Black history and forge deeper relationships with Black-owned businesses, entrepreneurs, schools, and communities.

During the 2020 GRAMMY Awards Google debuted an ad that celebrated some of the most influential Black...

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