Football Federation Australia - The launch of the Hyundai A-League

This case study looks at the 2005 launch campaign for the Hyundai A-League, the national football competition run by Football Federation Australia (FFA).

Football Federation Australia – The launch of the Hyundai A-League

Agency

Lowe Hunt

Andrew Moss             Author, Strategic Planning DirectorKit Lansdell               Board Account DirectorLionel Hunt                Executive Creative DirectorAdam Lance               Creative DirectorRichard Loseby           Creative DirectorDejan Rasic                 Head of Art

Media Agency

bellamyhayden

Simon Rutherford       Media Strategy and PlanningSerge Gluhajic            Media Strategy and Planning

Client

Football Federation Australia

Geoff Parmenter         FFA Head of Strategy & MarketingRob van den Honert    FFA Research and Insights Manager and Co-author

Objective:

The communications task was to aid the turnaround in perceptions of a much maligned sporting code, including making people...

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