Campaign details
Brand: Foot Locker Brand owner: Foot Locker Entrant company: TBWA/Chiat/DayIdea creation: TBWA/Chiat/Day New York Market: United States Sector: Clothing & fashion retail Media channels: Word of mouth, Influencers, KOLs, Search marketing, Point-of-purchase, In-store, Programmatic display, Merchandise & free gifts Budget: 500k - 1 million
Executive summary
The Challenge:After two years of lockdowns that saw consumers flock to e-commerce, shopping from legacy brands like Nike and adidas, and DTC upstarts like Allbirds, FootLocker needed to bring back customers to its more than...