Foot Locker: 2021 Holidays

Foot Locker, a retailer, launched a campaign in the US to increase sales, engagement, footfall and online traffic overall.

Campaign details

Brand: Foot Locker Brand owner: Foot Locker Entrant company: TBWA/Chiat/DayIdea creation: TBWA/Chiat/Day New York Market: United States Sector: Clothing & fashion retail Media channels: Word of mouth, Influencers, KOLs, Search marketing, Point-of-purchase, In-store, Programmatic display, Merchandise & free gifts Budget: 500k - 1 million

Executive summary

The Challenge:After two years of lockdowns that saw consumers flock to e-commerce, shopping from legacy brands like Nike and adidas, and DTC upstarts like Allbirds, FootLocker needed to bring back customers to its more than...

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