foodpanda: From startup unicorn to household icon

Online delivery brand foodpanda took a two-pronged on- and offline media approach to transform its image from that of startup unicorn to well-loved Malaysian household icon.

Campaign details

Brand: foodpandaBrand owner: Delivery HeroLead agency: Carat Media ServicesContributing agencies: foodpanda Internal Creative, Isobar, PosterscopeMarket: MalaysiaSector: Restaurants & takeawaysMedia channels:Online video, Product placement,...