Food Brands Pioneer Significance: A new way of thinking about communication

Sophie Davies

The importance of brand likeability to its consumers has always been demonstrated in the food and drink market.

Food Brands Pioneer Significance: A new way of thinking about communication

Sophie DaviesDraftfcb London

The importance of brand likeability to its consumers has always been demonstrated in the food and drink market.

The well-known Coca Cola versus Pepsi taste test proved that what we feel about brands could even alter the sensory perception of taste that should be so crucial in this category.

So it's not surprising that food and drink brands are taking advantage of consumers' increasing need to feel individually valued, significant and acknowledged and acting where appropriate to offer what consumers are looking for at a...

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