Food and soft drink brands see weakest Amazon in-stock rates

Rob Clapp

An overview of Amazon in-stock rates in Q1 2022.

The top-performing brands on the Amazon digital shelf maintain at least a 95% in-stock rate, but a significant portion of food and non-alcoholic drink brands are struggling to reach this level, according to data in WARC's latest Digital Commerce Index Amazon report.

Around two-fifths of food brands (42%) and non-alcoholic drink brands (38%) had an in-stock rate below 95% on Amazon in Q1 2022, the highest proportion across the nine categories tracked. Both have high household replenishment rates and therefore are more likely to be impacted by supply chain disruptions.

Consumer electronics brands also lag behind on this...

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