Campaign details
Brand: Anlene Brand owner: Fonterra Entrant company: MediacomIdea creation: Mediacom Ho Chi Minh City Market: Vietnam Sector: Milk & dairy drinks Media channels: Word of mouth, Influencers, KOLs, Social media, Websites & microsites, Search marketing, Television & Connected TV, Livestreaming Budget: 500k - 1 million
Executive summary
A Vietnamese woman recently made the headlines by dancing in front of a moving aircraft, which earned her a six-month flight ban.[1] Thankfully, better sense prevails for the majority of women, who could be seen...