Fondation Des Femmes: The cost of inequality

Fondation Des Femmes, a French NGO, ran a multimedia campaign alongside a national election that showed the true cost of gender inequality, resulting in 3.31 billion impressions and winning 77 pieces of media coverage.

During the presidential election to make the future french government accountable for gender inequality, Fondation Des Femmes calculated what it is costing France every single year and together with the public sent an invoice demanding action on the 118 billion euros deficit and launched a petition supporting 10 actions to reduce the cost of inequality.

Industry Context:

Fondation Des Femmes was established in 2016 on International Women's Day. They are a French NGO which aims to bring together personalities, companies & citizens committed to issues of equality between men and women, diversity, the fight against violence and women's rights.

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