Fondation Anne de Gaulle: Anne de Gaulle

Fondation Anne de Gaulle, a disability support organisation, changed the name of the largest public infrastructure in France, Charles de Gaulle Airport, to assert its pioneering vision and leadership, raise awareness, change perceptions and improve support for the disabled.

Campaign video: Fondation Anne de Gaulle – Anne de Gaulle

Selected creative: Fondation Anne de Gaulle – Anne de Gaulle

Credits

Creative Agency: Havas Paris Art Director: Catherine Labro Associate Director: Philippine Van Tichelen Consulting Director: Tiphaine Mercier Copywriter: Florent Roux Creative Director: Stéphane Gaubert Consulting Director: Tiphaine Armand Director of Production: Carine Petit TV Producer: Benjamin Besnainou Partner: Sophie Schiari Photographer: Charles Mamarot Producer: Carine Petit / Fabien Faure Vice President:Michel Bettan...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands