Following The Yuan: Why is Xiaohongshu (Little Red Book) the best platform for web3 mass adoption in China?

In her WARC column titled ‘Following The Yuan’, Yaling Jiang compared XiaoHongShu (Little Red Book📕) with Tencent, Baidu, ByteDance and Bilibili and explained why the latter is a close runner-up.

Like TikTok for U.S. users, people around my age in China increasingly rely on the social e-commerce platform Xiaohongshu, a.k.a. Little Red Book, for everything.

What is it? First seen as a shopping guide for female consumers, now it has become around...

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