Following The Yuan: Why did Eileen Gu, an America-born skier become China’s hottest idol in 2022?

In her WARC column titled 'Following The Yuan', Yaling Jiang described how the 18-year-old San Francisco native has bagged more than two dozen brand deals since obtaining Chinese citizenship; now China expects her to strike three gold medals, which is x3 of her result in 2018.

Eileen Gu in Paris for Louis Vuitton Spring Summer 2022 show. Source: Instagram

Eileen Gu (谷爱凌), an 18-year-old freeskier born in the United States and decided to compete for China in the 2022 Beijing Winter Olympics, is set to be the country’s hottest...

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