Following The Yuan: What do pet market trends say about Chinese consumers in 2023?

Yaling Jiang

In her WARC column titled ‘Following The Yuan’, Yaling Jiang made on-the-ground observations from The One Pet Fair in Shanghai and wrote about patterns behind trends in China’s pet market in 2023.

Every time I read about China’s pet market, I’m surprised about how exquisite and particular the products are and how much people are willing to pay for them.

Pets in China feast on dim sum and seafood for Lunar New Year’s Eve dinners, with online sellers betting big on a growing pet economy.

Pet morticians from the post-95 generation earn more than 100,000 Chinese yuan a month by giving pets a decent send-off in pet funerals, all part of a niche industry on the rise in China.

Last weekend, when I went to a pet fair in Shanghai,...

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