Following The Yuan: What can brands learn from the crises of BMW Group & Cathay Pacific in China

In her WARC column titled ‘Following The Yuan’, Yaling Jiang unravelled the three big factors behind these costly employee mishaps.

There have been market-moving public relations crises over the last few weeks in China starting from banal things including ice cream for BMW Group (BMWG.DE) and blankets for Cathay Pacific Airways Ltd (0293.HK). And from where I see it, the frequency...

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