Follow the money
Adam Kleiner
When asked toexplain the surging demand for Tide detergent with a touch of Downy, executives at the Procter & Gamble Co. point to the television spot “Nostalgia Dad.” Winner of the grand prize at the 2005 ANA...
Follow the money
This article discusses how to advertise successfully to the Afro-American market. Some of the areas discussed include: appealing directly to ethnicity; showing respect; using effective segmentation; and taking the trouble to understand the differences between life-stages and income.
