In the face of rational consumers in the post-epidemic era, brands and platforms are trying their best to use the 618 in 2022 to stimulate consumption desire. No matter whether the 618 in the eyes of the public is cool or not, let us use data to speak....
Focus on "economic sequelae": the end of 618 in 2022, see the consumption trends behind the rise and fall of Tmall and Jingdong
The epidemic has brought the consumer market to the bottom in stages, so 618 in 2022 will become the first key node to stimulate consumption in the post-epidemic era, and it is also an opportunity to gain insight into new consumption trends and find new growth curves for brands.
