Focus on "economic sequelae": 2022 618 ends, look at the consumption trends behind the ebb and flow of Tmall and JD.com

Sarah Jia

The epidemic has brought the consumer market to bottom out in stages, so 618 in 2022 will become the first key node to stimulate consumption in the post-epidemic era, and it is also an opportunity to gain insight into new consumption trends and find a new growth curve for brands.

This article is part of a series on Spotlight China Focus: The Economic Repercussions of the "Long Epidemic" Era. Click to go to the topic page to read more about it.

In the face of rational consumers in the post-epidemic era, brands and platforms are trying their best to use 618 in 2022 to stimulate consumption desire. No matter whether 618 is cold or not in the eyes of everyone, let us use data to speak.

This year's 618 promotion time has been extended. QUEST MOBILE analysis shows that due to the dual impact of the macro economy...

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