Focus on Advocacy: Say No to Do Not Track

This Focus On Advocacy piece examines reports on consumer privacy issues and online behavioural advertising, which call for the marketing community to develop a strong, self-regulatory stance otherwise, the government may impose much stricter regulations.

Focus on Advocacy: Say No to Do Not Track

Daniel L. Jaffe

Rigid restrictions would limit the effectiveness of online advertising

Two important reports released this past December, one by the Federal Trade Commission (FTC) and the other by the U.S. Department of Commerce (DOC), cast a spotlight on consumer privacy issues and online behavioral advertising. The reports underscore how critical it is for the marketing community to develop a strong, effective self-regulatory program for the online space. Otherwise, the government may impose a regulatory regime that would adversely affect consumers, businesses, and our economy.

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