Fnac: Unrecommended by Algorithm

FNAC, a retailer, built a communication platform, Unrecommended by the Algorithm, in France to assert its cultural positioning by finding a way to reignite its cultural openness, regain consideration and love and make FNAC the place to be again.

Campaign details

Title: FNAC - Unrecommended by algorithmBrand: FNACProduct: CultureIdea: Publicis ConseilCountry: France

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsFRANCENon-specificAdults (26-55)MiddleN/A

Objectives

Fnac is the iconic cultural retailer in France, fighting for culture's openness since 1954. By being a store where culture was lived and not just consumed, Fnac occupied an important place in French minds and hearts. But Fnac has undergone the massive disruption of the culture, the same one that has empowered platforms while killing so...

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