Flyte: You're not a fish

Norwegian water safety organisation Flyte's You're Not A Fish campaign educated the public on water safety, pressured the government to enact anti-drowning policies and built brand awareness.

Description of the assignment

Many are unaware that in Norway, home to one of the longest coastlines in the world, drowning claims almost as many lives as traffic accidents. 40% of all drowning victims in Norway are seniors (60+). In stark contrast to the country's proactive zero-vision policy for road safety, there was no focused governmental plan to reduce the numbers of drowning.

Flyte, established in 2022, is an umbrella organization for all organizations involved in drowning prevention in Norway. Flyte's mission is to implement information campaigns, educational programs, and initiatives focused on drowning prevention. How could a new organization...

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