FlySafair: A bold move to boost COVID-wrecked tourism

FlySafair, the low-cost airline, attempted to re-stimulate travel after the pandemic in South Africa.

Overview: Innovative thinking

How can a brand garner public support for a proposed Act amendment, after decades of South Africans doing one thing a particular way?

The travel sector was one of the industries hardest hit by the COVID-19 pandemic. Travel...