Agency: Robson Brown | Author: Nigel Hartley |
Flymo Turbo Compact
'Lawn Mowing by N. R. Hartley'
BACKGROUND
The British invention of the Hovercraft was the inspiration for Swedish inventor Karl Dahlman to develop a mower that could float on a cushion of air in any direction. The concept became Flymo and the first model hit the shops in 1965. Since that time Flymo, now owned by Electrolux Outdoor Products, has become the number one name in lawnmowers in the UK.
PROBLEMS
By 2001, Flymo was still a market-leading...