Flymo Turbo Compact - 'Lawn Mowing by N. R. Hartley'

At the start of 2001, Flymo, a market leading brand, was under threat from a number of sources. ‘Hover collect’, a category Flymo had invented, had lost over 25% of its market share.
Agency: Robson Brown Author: Nigel Hartley

Flymo Turbo Compact

'Lawn Mowing by N. R. Hartley'

BACKGROUND

The British invention of the Hovercraft was the inspiration for Swedish inventor Karl Dahlman to develop a mower that could float on a cushion of air in...