Campaign details
Brand: FlybondiAgency: Grey ArgentinaCountry: Argentina
Objectives
Our efforts were focused on increasing key brand metrics of awareness and brand equity (positioning), changing consumer behavior and improving brand health.
Increase brand metrics & health
A) Brand awareness: Increase current spontaneous brand awareness (pre-campaign 16.2%).
B) Brand consideration: Increase current brand consideration (pre-campaign 13%).
Change consumer behavior
C) Brand equity: Reduce negative brand associations (distrust and insecurity) and increment equity key indicator "Flybondi is a low cost brand", "Flybondi is a more convenient way to fly" and "Flybondi is a brand I can trust".
D)...