Fly Buys Launch “We have lift-off”

The overall objective was for Fly Buys to become part of the everyday shopping activity of New Zealanders.

Advertising Effectiveness Winner:

Fly Buys Launch 'We Have LiftOff'

Agency: FCB New Zealand

The Judges said:

Results comfortably exceeded targets set, with 41% penetration of households 12 months after the launch date against a target of 30%. Even better,...