Flutwein: Our worst vintage

Flutwein, a wine brand, created a compelling brand out of disaster that inspired hope and introduced new customers to a German wine region, ultimately raising over €4.4m for flood-affected local people.

Campaign Summary

"Flutwein" (Flood Wine) was created by the event of a catastrophic flood, that destroyed more than 50 wineries in the Ahr Valley, Germany.

Despite the devastating loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell.

However, we created a special collection of wines from scratch, branded them as „Flood Wines". Since they were coated in the original mud, we labelled them „authentically muddied", and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.

The bottles soon...

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