Fluid digital ad content and conversation to be future-ready trends in SEA

The three grand winners of the most creatively effective digital ads in Southeast Asia crafted creatives for different digital platforms and transformed conversations through reframed perspectives, participants at a recent Kantar webinar heard.

Beating out 300 contestants, Diageo Johnnie Walker’s "JW, love for the street” on Youtube from Thailand was awarded the Global Kantar Creative Effectiveness Awards and Grand Winner at the most creatively effective digital adsin Southeast Asia from 2021....