Fluid digital ad content and conversation to be future-ready trends in SEA

Atalia Chua

The three grand winners of the most creatively effective digital ads in Southeast Asia crafted creatives for different digital platforms and transformed conversations through reframed perspectives, participants at a recent Kantar webinar heard.

Beating out 300 contestants, Diageo Johnnie Walker’s "JW, love for the street” on Youtube from Thailand was awarded the Global Kantar Creative Effectiveness Awards and Grand Winner at the most creatively effective digital ads in Southeast Asia from 2021.

The other two grand winners were Heinz’s "KV Motion” on Instagram from Indonesia and Tide’s "#FlexYOKCK” on TikTok from the Philippines.

Each of the three ads incisively incorporated future trends of digital ad content and conversation fluidity. They crafted creatives which not only penetrated different digital platforms but transformed conversations through reframed perspectives...

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