Agency: Fallon | Author: Nicola Crumpton, Nicole Rocheleau |
Flowers and Plants Association
How not saying it with flowers grew a generic market on a limited spend
Introduction
To measure or not to measure, that is a central question for clients and agencies looking to create advertising campaigns on budgets under 500,000.
In this situation, agencies and clients are faced with a doubleedged sword. The paramount question is: What will give the client a better return on their investment? To spend money on measurement, where it's questionable if there will be any noticeable...