Flowers and Plants Association - How not saying it with flowers grew a generic market on a limited spend

2000-1 small budget campaign for the Flowers and Plants Association. Shows the importance of tracking to detect if a message is not working as intended.
Agency: FallonAuthor: Nicola Crumpton, Nicole Rocheleau

 Flowers and Plants Association

How not saying it with flowers grew a generic market on a limited spend

Introduction

To measure or not to measure, that is a central question for clients and...