Florida Power & Light Company: FPL gets the lights back on after Hurricane Ian

Florida Power & Light Company, an energy company, launched a year-round hyper-local media campaign in the US to increase customer perception of its storm preparedness message, and generate 10m impressions through amplification of preparedness message and restoration efforts state-wide.

Insights and Analysis

Situation analysis/background: On Sept. 28, 2022, the SW Florida community was forever changed when Hurricane Ian made landfall as a Cat 4, on the verge of Cat 5 strength. With deadly flooding, storm surge and wind speeds topping 155...

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