Florida Power & Light Company: FPL gets the lights back on after Hurricane Ian

Florida Power & Light Company, an energy company, launched a year-round hyper-local media campaign in the US to increase customer perception of its storm preparedness message, and generate 10m impressions through amplification of preparedness message and restoration efforts state-wide.

Insights and Analysis

Situation analysis/background: On Sept. 28, 2022, the SW Florida community was forever changed when Hurricane Ian made landfall as a Cat 4, on the verge of Cat 5 strength. With deadly flooding, storm surge and wind speeds topping 155 miles per hour, Ian caused catastrophic damage to homes, businesses and lives.

Florida Power & Light Company (FPL) is America's largest energy company, serving most of coastal Florida. Due to the storm's size and path, outages from Ian occurred across the state, affecting 2.5 million customers. While Ian thoroughly tested FPL's crisis communications process, results showed both...

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